Using Templates for Small Business Websites

Using Templates for Small Business Websites

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Thursday, 28 April 2016
Web Design

Many small businesses don’t have enough budgets to create website design from scratch. One of the cheaper solutions is to use templates that can be modified and improved based on specific requirements. With low budget, it is possible that they end up with something unusable. When using web templates, there are a number of requirements that we need to consider. As an example, we should consider the proper layout. At least, small businesses are able to find a sweet spot in getting an affordable design that can deliver decent overall results. Often, it is possible that content can be placed in a proper way.

Many web templates already specific features and codes. We should choose navigation structure that’s not confusing or erratic. This will allow people to get inside our website and find content without problem. The easiness of using the website could determine our overall success. This is something that we should consider.

Many business owners want designers to produce quality work, but they are often clueless about specific things that need to be included in the web template. Business owners should know that templates are often added on top of specific CMS or content management system. The right kind of CMS should become a flexible and powerful platform, with all the included bells and whistles. Other than templates, web developers are able to add new features that can create something relevant for current business needs. When choosing templates, it is important for business owners, developers and designers to understand more about the requirements of the users.

Everything that we add to the website should bring the highest available benefits. It means that the website shouldn’t end up needing constant redesigning, updating, tweaking and fixing to meet the requirements of the users. Before asking web designers and developers, we should ask ourselves first to make sure that we get the proper results. It means that we are able to attract users because our website is easy to navigate.

The purpose of our website is to inform users or greatly influence their buying decision with logical and valid arguments. Good templates allow us to have slick-looking online representation. The template should be highly adaptable and it should match with any kind of relevant market. Often, web templates are seen as bad design choices, but it is possible that we get perfect results and even professionals can’t tell whether we use templates or not. However, this requires significant modification. Although much of the basic structure is retained, the visual appearance can be made different.

Also, there are many thousands of web templates out there and there’s a slim chance that an average user will recognize our template is a reusable one, especially if it has been visually modified. Even free web templates can be made professional-looking, but modifying them will require some money. It could cost us between $100 to $1,000 to modify a template based on the degree of complexity.

In general, web template that we use shouldn’t be overly restrictive. It should have the proper uniqueness that make people think that our website is dissimilar compared to the competitors. There’s also a degree of uniformity that allows people to use different areas of the website easily, because the structures and features are predictable. Web templates should be intuitive to use and people don’t have to struggle to find or use something inside the website. We should use good logo, imagery, content and others to make our website looks unique, without causing significant structural changes.

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